May 26 2016

Memorial Day Weekend

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“Thank you for your

                                    

     service to our country.”

 

"BREEZY" The First State's Cutest Patriot on Memorial Day 2011

Like clicking on a seat belt, make it second nature to reach out to anyone you meet or see who is or has been in America’s military. Look for her or his hat, shirt, jacket, patch, car sticker, license plate. whatever quiet statement you see.

Then reach out to shake that person’s hand and simply say: “Thank you for your service to our country.” You won’t need to ask about it or explain yourself. You can be sure of a sincere, bright response.

If you’ve ever lived in or traveled to a dictatorship or third world nation, you positively know why you should be grateful.

“Thank you for

                         

your service

                                    

       to our country.”

This Holiday Weekend, let us each take a moment of silence out of our own lives and be thankful that we are even able to do that. Let us be thankful for the freedom we have—to walk down the street, to celebrate the holidays as we choose, and to express our opinions publicly without fear of reprisal . . . as long as we fight violence in our streets with calm, and terrorism when it emerges with every ounce of energy and dedication that our brave military thrives on.

. . .  to travel freely between States without fear or intimidation or threats of being attacked or murdered, to pursue our careers and religious feelings and family lives in the ways that we choose, and to be able to choose in the first place

. . .  to be able to vote and elect our representatives in government, to have so many dedicated young men and women serving so selflessly in our military, to have a flag and a nation we can be proud of.

“Thank you for

                        

your service

                                    

       to our country.”

There are so many more freedoms that we forget about most of the time, that even on special holidays when we should most value and appreciate them, let us not hide behind family and friend gatherings, gifts feelings of stress.

Yet these, the very things in life that count the most, come from the courageous veterans of our military who have given their very lives, their body parts, their hearts and souls for us that we might enjoy our precious rights and freedoms.

“Thank you for

                     

your service

                                    

       to our country.”

Next time –anytime you meet or see someone who is or has been in America’s military.  Reach out to shake that person’s hand and simply say, “Thank you for your service to our country.”

# # #

hal@businessworks.US

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Go for your goals, thanks for your visit, God Bless You!

“The price of freedom is eternal vigilance!”

                                                                          [Thomas Jefferson]

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May 11 2016

Business Decision Time

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Business Decision Time:

 

decision time

COMPRESSION or EXPANSION?

 

Sometimes it’s a clear-cut conscious decision. Other times, it’s like deciding to eat more or eat less depending on your mood, the notches on your belt and what’s put on the table in front of you.

But the bottom line is that –in business–  while many factors and variables need to be weighed, too much time is often wasted deliberating, which serves to host that dreaded government disease: “Analysis Paralysis” . . . where nothing ever gets done, or even decided.

When you look carefully at the downside possibilities of either a business expansion or compression option (vs. potential rewards) –and determine that the risk involved is reasonable— AND when you see a clear path for taking a first step: take the damn first step!

If it doesn’t seem to be working as you imagined, make adjustments — to the path and/or your imagination.

Change The Towel!

towel

Are you convinced the direction is right? Whether you answer yes or no (unless you see insurmountable financial or legal odds stacking up), don’t be so quick to throw in the towel when something goes awry. Instead, change the towel!

What do you learn from listening (which needs to be 80% of the time) to what your existing and prospective customers say about the towel? What’s their take on the changes you make in product or service or facility or staff or pricing or value?

Take away what you hear and learn and adjust the size, and/or the shape, and/or the color, and/or the consistency . . . then take a second step.

“Nobody counts

the number of ads you run;

they just remember

the impression you make.”

— William Bernbach, All-Time Madison Avenue Ad Agency Guru

[With special thanks for the reminder and source to @DigitalShawn on Twitter]

 

And get yourself in stride for what may turn out to be an endless road of adjustments. While government decision-makers (and competitors of the same mindset) assess and evaluate and review and consensus- seek and never move forward, you can be light-years ahead.

Go for it! It’s all a matter of choice. And the choice to stand still, or to shrink or expand your business is always yours! Don’t belabor it. Be FEARLESS! Trust yourself.

self-trust

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——————-

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Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

 

 

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Apr 25 2016

“So…” answered the Millennial

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Why Millennials and salespeople 

 

need to NOT  start every response 

 

with “So…” and then– to top it off

 

— fail to answer what’s asked. If

 

you’re in the job market, or a sales

 

presentation, it would be like not

 

 taking a shower for a few weeks!

PIG PEN

Q. Who is your very best friend?

A.  So… Jeremy and Charlie and Kim and Sheila are the people I see most often.

———————

Q. What was your Mother’s most important advice?

A.  So… my Mother always made me eat all my cereal.

———————

Q. When did you leave the house today?

A.  So… I never actually went home last night, y’know.

———————

Q. Where do you work?

A.  So… my company is in the city and yesterday I had to drive in.

———————

Q. Why did you do that?

A. So I think there are lots of ways people can respond.

———————

Q. How much money is in your pocket?

A.  So… my wallet is in the car.

Go ahead and ask a reasonable fact-fetching question of one of the 80 million people born between 1977 and 2000.  The odds are good that –no matter how specific your inquiry may be– the answer these days often starts out with “So…” and then proceeds to not give a direct answer.

So WhatDo these “So…” first-responders imply disinterest? Evasiveness? Insecurity? Incompetence? Un-socialability? Dumbness? Distrust? Early dementia? Lack of self-esteem? Poor listening skills? Disinterest? Societal disconnect? Snobbishness? Perhaps some. Perhaps all.

First of all, according to Jane Solomon’s post on DICTIONARY.com, “So” can be used as an adverb, a conjunction, a pronoun, an interjection, or an adjective. And the “spread” of it into popular use today as a sentence opener, especially among young people, is “probably due to the tech boom” and specifically, “programmers,” according to NPR’s Geoff Nunberg. The GRAMMARLY Blog suggests Facebook’s Mark Zuckerberg is partly to blame for “notoriously using So…’ to start sentences.”

It’s been suggested that “So…” is the new “Um…” or “Uh…” or “Er…” nervous hesitancy used to fill the verbal air while momentarily thinking about what to say prior to responding, but I am doubtful. “Um” and “Uh” and “Er” are simply sounds.

“So” is an actual word. It is a connecting word. It is not a question/ answer connecting word. It is a cause-and-effect connecting word, and is used to connect a thought, word, or action with a consequence.

little girl hand to headA BBC host says that at the beginning of a (non-consequential) sentence, using the word “So” is an attempt “to try to sound important” and “intellectual.” A popular psychologist calls it a “weasel word” used to “avoid giving a straight answer.” Not a good practice for any business, and especially for small business, which is much more vulnerable to “beating around the bush” than corporate types who often seem to thrive on being indirect.

 

FAST COMPANY says “So…” at the beginning of an answer “Insults your audience… Undermines your credibility… and Demonstrates discomfort with the subject matter.”

 

Mark Mason in The SPECTATOR, says it’s due to “accommodation” because we try to be part of groups and often simply do and say things that others in the group do and say. It, he says, “spreads like the flu.” He cleverly ends his (“It’s SO Annoying”) post  on the subject with:

“As ye so, so shall ye reap”

 

So it’s contagious! Some top TV news analysts have begun integrating the (shall we call it) evasiveness into their summary statements. And it’s inching it’s way into the 40+ crowd. Personally, I have no problem with starting a sentence with “So…” unless it’s the beginning of a sentence that is answering a direct question.

Bad Interview

Bottom Line: If someone in a job interview or “sale size-up” meeting says, “So, tell me about your (or the product/service) background, you might consider it an endearing attempt to help you feel comfortable, but if you respond (or answer ANY direct question) by starting with “So…” your job (or sale) prospects may very well be doomed. It can easily be received in the same fashion as you folding your arms and staring at the door! Not giving a straight, direct answer can be taken as a mixed message.

# # #

hal@businessworks.US

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——————-

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Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

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Apr 14 2016

Small Business Breakthrough

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Don’t trip over your own face!

Finish Line Runner

7 Thoughts to Stimulate Your

Small Business Breakthrough Now

 

Sometimes in our hurry to the finish line, we become obsessively focused on our destination and crumble into a helpless heap that competitors simply hop or step over as they race past. How can we best avoid this common catastrophe? Here’s some of what I’ve learned:

1. Even if you’re on the one-yard line, STOP seeing yourself dancing around the goalpost. Pay attention instead to your feet. Zone your brain into the immediate breath you are taking, right now, right this very moment of high expectation. Expectations, let us remember, breed disappointment. SOLUTION: Paying attention to your inhale and exhale forces you to concentrate on and make the most of every passing moment AS IT HAPPENS!

2. When your mind is in the “here and now,” there’s no room for dwelling on past attempts that failed or for worrying about future events.There is only the present moment. And that present moment is where you excel! Isn’t it? Of course it is. Think about it.

 BREATHE DEEP T-SHIRT

 

3. Excuses don’t cut it! Trying to explain your way out of failure that occurred because you lost contact with your present-moment breathing? That simply wastes more present precious-life moments.

4. It doesn’t hurt to constructively review and assess how you went wrong, but it hurts deeply when you choose to let your mind wander off into a place of dwelling on what happened and what you should have done. SOLUTION: Instead, take some deep breaths. Reconnect with the here and now . . . what you are actually doing. And move forward.

5. The pervasive problem with academia thought patterns that all of us are taught from grade school through PhD studies is the enormous resistance to truth and reality — the pursuit of what I’ve often called “analysis paralysis” that so embodies and emboldens the ranting and raving of so many unrealistic faculty ranks that blanket our campuses, and unfortunately tend even to infiltrate elementary school innocence.

Analysis Paralysis

6. More time and energy is wasted trying to figure out approaches to problem situations (based on history, available data, Past performances, new analytics, etc.) instead of simply approaching problem situations, recognizing them as opportunities, taking action, and making adjustments. What difference does it make “who did what when” if you’re confronted with the need to survive. Many don’t realize it and many dismiss the reality, but my educated best guess is that most small business enterprises are in a constant state of needing to survive. SOLUTION: Even if you’re not one, think like an entrepreneur!

7. The face of your business is what the world sees. It’s what you show others all day every day. How can you expect to be in touch with the impressions you make on others when you are consumed with what you did or didn’t do yesterday or immobilized by worrying over what tomorrow will bring? SOLUTION: Look in the mirror and talk to yourself more. Remind yourself of the real you — what’s in your gut. Then work harder, not smarter!

 racing the clock

Concentrate on what you are doing each moment as much as you possibly can, and work at returning your mind there as often as you can. Deep breathing helps. Being committed to exhilarating customers instead of just “satisfying” them helps. When you pay attention to where your feet are and not the finish line, you’ll achieve more, more often, and avoid tripping over your own face.

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

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Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

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Apr 03 2016

In a rut? Here’s a shovel!

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Be FEARLESS!

 

Live, Love, Make it Easy.

 [The Underpinning Theme of FEARLESS! The Golden Love Musical]

 

Put “Entrepreneur” in this site’s Search window and scroll. You’ll get hundreds of definitive traits and characteristics. Values. Instincts. Behaviors. Ingredients. Challenges. Strategies. Personal/professional and entrepreneurial family issues.

The consistent message in these posts has been that no matter who you are, no matter who you think you are, no matter whether you own and/or operate a small business, or are a corporate muckity-muck or government doo-dah . . . no matter that you’re out-of-work, or in professional practice, a family business, or entrenched in –or on the cusp of– retirement . . . or whether you’re a student, teacher, Walmart Welcomer, laborer, or a stay-at-home Mom or Dad . . . makes no difference. None.

Being FEARLESS is what makes a difference!

lightning

Sound too easy? You are of course free to read more here or click on the little “x” and go somewhere less threatening.

You ALWAYS have a choice.

You can choose to think like an entrepreneur even if you’re not one. Why would you want to do that? Because entrepreneurial thinking is one way of putting you in closer touch with the real you — the you that wants to reach out more to help others, the you that’s not afraid to take reasonable risks, the you that craves being able to see problem solutions all the way through to the end . . . the difference between creativity, and innovation.

ANYone can have creative ideas. Making creative ideas work by taking them all the way to completion, is innovation. Innovation breeds entrepreneurial thinking. And there at least 5 ways to breed innovation!

 

Still with me?

 

Do you really WANT to be in touch with the real you? Of course you do. It’s what you’re here on Earth for, isn’t it? It’s the path to making a difference with your life. So, HOW  do you “go for it”? (What’s the process? What are the steps?)

Here’s HOW: You make the conscious choice to let go of what’s holding you back. You make the conscious choice to move forward with fueling the fire inside you that’s never been more than glowing embers. You start by taking a reasonable risk or two or three or more that will open that door and lead you through it!

Why?

Because the biggest failure you could ever be in life is to look back at what you wanted most to do but that you never took serious steps to make it happen.

Notice the intentional absence of the word “TRY.” To try is not to do. To try is to offer an excuse for not making something you believe in, actually happen.

You will never feel fulfilled if you don’t live your life as fully as you know deep down that you are capable of, with love and devotion to making the choices you need to make, to make it easy. “To thine own self be true” said Shakespeare’s Polonius in Hamlet. Channeling energy is a choice.

Try asking yourself this in the mirror:

cartoon woman in mirrorAre you choosing to brighten up and dig yourself out of your rut (I gave you a shovel!) and move in the directions you want most to go, OR are you simply bitching and whining and accepting your circumstances?

# # #

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——————-

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Go for your goals, thanks for your visit, God Bless You!

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Make Today A Great Day For Someone!

 

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Mar 22 2016

PEOPLEPRENEURS

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Peoplepreneurs

 

Regardless of your career, your career interests, your day-to-day pursuits, your life circumstances . . . regardless of how rich or poor you are, how much or little you are loved, or love, how educated or intuitive or salesy you are . . . regardless of whether you are a small business owner or manager or a government or corporate muckity-muck, and whether you’re a doctor, nurse, lawyer, accountant, grave-digger, tire-changer, astronaut, roofer, artist, teacher, or hamburger flipper:

You need to think like an entrepreneur.

 

CREATIVITY

You don’t need to BE an entrepreneur. In fact, most who think they are, probably are not.

Thinking like an entrepreneur translates to taking more reasonable risks.

It means recognizing the expertise you lack, accepting that, and then surrounding yourself with those who can bring those missing links to the table.

It means staying focused on making your ideas work, not on making money. As you get closer to making your ideas work, the money will simply come to you; it will appear seemingly out of nowhere. If you pursue money, your ideas will fail. This conclusion comes from a gazillion tons of experience. Need examples? Try me. Call the number below. No strings attached. I’m happy to share what I’ve learned the hard way.

cash in hand

Thinking like an entrepreneur is taking steps on your own behalf instead of waiting for opportunities to come to you.

Thinking like an entrepreneur requires endless testing of your ideas.

It holds out the expectation that you will fall all over yourself to delight (not just service) your every customer, and that you will constantly solicit the customer feedback you need to adjust, adapt, and adjust        again.

Does it matter if your “customer” is a patient or patient family, a client, someone paying you for a service or   a product, rich or poor, with three eyes or one, old or young? Of course not.

ignite passion

Entrepreneurs, true entrepreneurs, are passionate about everything they do, every day of the week. But they  are also realistic enough to recognize when their passion outstrips the ability to make their ideas work, they will not go down with the ship!

Is this walking a thin line? Not if it’s a reasonable and realistic line to start with (in other words, you’re not  “betting the farm” to get where you want to go). When something doesn’t work, you take away what you learned and start out in a new direction making the most of that experience.

Does that remind you of life? Well, how about that? So, how far away from thinking like an entrepreneur has your brain strayed?

Is it time to be a peoplepreneur?

 

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

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Entrepreneurship & Expansion Coaching    931.854.0474

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Make Today A Great Day For Someone!

 

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Mar 14 2016

DEAR BOSS

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DEAR BOSS:

 

What can the matter be?

 

oh-dear-what-can-the-matter-be-

Gallup Research says odds are that your

employees may be costing you a

lot more than you think.

                                                                                                                                                                                                                                                                                                

How so?

 

Fewer than a third of employees , says Gallup, are “Actively Engaged” with their work! (Does that furrow your brow?)

And more than half are “Disengaged” from their work! One out of five is, in fact, Actively Disengaged! (Does that make you snort?)

If you think it’s not true, maybe it’s because some of your people are just good actors! (Does that make you applaud as the cash falls from your pockets?)

upsidedown coin shake

But guess what? YOU are the boss. YOU are responsible. You can delegate authority, but you canNOT delegate responsibility.

Bosses who try to “pass the buck” inevitably fail. Bosses, however, who accept full responsibility and who lead by leading instead of by telling, who make genuine ongoing efforts to create a bond with their employees are the ones who help ensure and foster active employee commitment and –in the process– help ensure and foster black ink on their organizations bottom line!

So where do you start?

 

CHOICE

 

You start with the decision to start. This is a typically easy and quick step. You either want to be a better leader or you don’t.

Assuming your screen-tapping fingers are still capable of the task, START with a WRITTEN-ON-PAPER-WITH-A-PEN goal of where you’d like to end up, and if your goal statement is ever to work, it MUST be:

Specific       Realistic      Flexible     Due-Dated

 

If you stick to working through this in any meaningful way and steer clear of attempting shortcuts, this is a typically hard and slow process. But don’t be discouraged, the harder you work at this, the better your odds for success.

Next, review your goal statement at least daily. Sometimes hourly is necessary. Change it as you open new doors, uncover new problems, discover new directions, meet new people, discover new techniques. Remember, a key criteria is flexibility . . . a sudden storm can quickly disrupt a leisurely canoe trip and force a change in direction. Unexpected removal of a roadblock can shorten and speed up a long drive. When you get this far, check out: HOW to make your goals work.

 

BUT

 

Believe it or not, don’t share your goals with anyone else who doesn’t also have written goals, or who isn’t working with you on a shared goal. Why? Many people are either consciously or unconsciously invested in seeing others around them who strive to succeed, become failures. Doubt this at your own peril.

dog eats homework

Assuming you’ve kept your homework out of the dog’s mouth and actually done what you’ve accepted as necessary, and are getting into the swing of real handwritten-on-paper goals that are flexible, realistic, specific and due-dated, and that you are constantly upgrading them, and carrying them with you all the time and reviewing them as often as you check your wristwatch or smartphone messages, you need to start teaching your people to do the same thing for themselves.

Start them out with a deeeeep breath!

THAT process is a good beginning. But it can only start if YOU start!

 

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

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Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

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Mar 05 2016

tempus fugit (time flies)!

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“For though we slepe or wake, or

 

rome, or ryde, Ay fleeth the tyme.”

[c 1390 Chaucer Clerk’s Tale]time flies

“Time flyeth away without delay.”

[1639 J. Clarke Parœmiologia Anglo-Latina]

What? You thought today’s generation was the only victim of flying time?

Sure, technology overload has plunked us all into the fast lane, but time –if we are to give the ancient quotes above any credibility– has no reputation for being a gracious host.

If you’re shopping for a “time flies” clock,  click here. (Hey, you get  it all in these blogposts!) If you’re interested in what this has to do with your life and business right this very minute, click here.

     Okay, now that we’ve gotten rid of all the English Lit bookworm Chaucer freaks, all the clock-shoppers, and all the sleepless-in- entrepreneursville-work-all-day-and-party-all-night-immediate-gratification nut cases out there, let’s set up some semblance of a time safety-zone and discuss what’s going on with you and Old Man Time.

racing the clock

     First of all, I am of the school of thought that time can fly. But, aaah, it can also drag it’s butt through slow-motion replays, and the only thing that really matters is  H-O-W  we spend our time (i.e. What is the process of how you live and work? What is it that you do that consumes a typical hour or day? Or is nothing “typical”?

     Are you crossing enough paths? Every crossed path is a potential connection for productivity and happiness, if you choose for it to be. Making that happen takes focused attention.

     How hard is it for you to keep your attention focused? Even with those who claim ADD as a convenient diagnosis to avoid concentration, what works and what doesn’t? Surely there are varying degrees for all of us as to what can and does hold our attention. Average attention spans for citizens of industrialized nations continue to spiral downward.

     Regardless of rocketing technology and other causes, shorter attention spans mean that sales, marketing, educational, religious, political, financial, and entertainment-based presentations need to get to the point quicker.

     When someone asks for the time, and you answer by telling the person how to make a clock . . . remember that you do this at your own peril!

     People seeking to purchase are simply not as interested in product and service features, or company history, as you are. It may be long-standing tradition in your company or organization to tell people the story of how Grandpa Beefjerky launched the business “on a shoestring” and with just two horses in 1868. But nobody cares.

We live in a benefit-hungry world,

with no time to spare.

running over clocks

     Prospective customers, clients, and patients need to hear the answer to “What’s in it for me?” immediately. If that message is good enough to “ring a bell” they’ll likely be some attention span left to want to know more, and may possibly even get around to Grandpa Beefjerkey’s story.

     Most people are resentful of others using their time even when they think they have plenty of it. Listen to any doctor’s waiting room full of retired seniors.

Like gaining more employee compliance with workplace changes that are not imposed,  patience may be a virtue, but only when the choice to exercise it is yours.

     What are you doing right this minute to make the most of your next one? How do you keep yourself sharp? What can you do now –or in the morning–that will help you make more of your time, that will help you make more of a difference?

What do you need (really!) to get started? Then, hey . . . get started!

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

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Mar 01 2016

The 5 Best Leadership Tools

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YOUR MEMORY CAN KILL YOU!

memory

No, huh? Memory can kill? Of course it can!  STOP reading for a minute and recall your biggest life upset… go ahead, but just for a minute. That’s all you need to get the idea.

The more we dwell on past events and behaviors and thoughts, the deeper we dig into the world of neurosis, and the sicker emotionally and physically that we make ourselves.

Memories serve a couple of valuable purposes when they are used productively in the present moment.

  • Recalling something pleasant can actually soothe the neurological system.
  • Recalling a mistake can help us make a corrective adjustment to a current course of behavior or activity and help ensure greater odds for success going forward.

But when we get ourselves lost in our memory banks, even in the process of engaging positive past experiences, it’s as easy to slip out of the reality of the present moment as it is to take off a glove. The difference is that removing a glove has some conscious awareness attached. Focusing on a memory can easily suck us into a tunnel of no return.

You think this is not about you? Think again. All of us have an inherent instinct to recall past events, thoughts, actions, experiences a few times a day. Some of us are actually paid to do this and build careers around it: archaeologists, CPA s, historians, history teachers, researchers, scientists, therapists, and detectives all come to mind.

And doesn’t everyone fantasize about something that was once great and, conversely, about something that was once terrible?

So what do we do with all this awareness and how does it relate to entrepreneurial leadership?

What we need to do –to be maximally productive at work and in life– is to consciously use past memories as tools for enhancing present moments and for planning future events. And then STOP! When a memory goes beyond present-moment consciousness, it can cause accidents and illness. It’s just like worrying about the future! Both cause stress, actually: DIStress!

Okay, so now that we have that sitting on the table, what do we do to make our memories work for us instead of against us? And how can we help those we are responsible to for servicing with “leadership”?

  • Work harder at staying focused and more tuned in to the present moment as much as possible.
  • Keep our sights set on what is happening right now in front of us.

And your 5 best “Make Memories Work FOR You” Tools

1) Breathing Deeply (it need not be conspicuous!)

2) Exercising regularly (it need not be strenuous!)

3) Eating foods and food portions with genuine (vs. advertised) nutritional value

4) Sleeping enough to wake up feeling rested and alert

5) Anchoring your soul in a faith-based harbor!

 

Is that so hard? Well, if we choose for it to be hard, it certainly will be. But since all behavior is a choice, we can instead choose for it to be easy. Think like an entrepreneur about your SELF as well as about your ideas. Be innovative. Challenge. Rise to the occasion. These aren’t just guidelines for building businesses and professional practices. They’re guidelines for life!

Because without a solid foundation of being focused on the here-and-now present moment as much as possible, we will –like an abandoned enterprise– quickly become then-and-there.

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

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Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

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Feb 19 2016

If this kills you, call your doctor!

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pink elephant

 

If  PINKI-ELLAFONTAY

 

causes excessive bleeding,

 

liver or kidney disease, cancer,

 

congestive heart failure, death or

 

suicide, be sure to tell your doctor.

 

 

Are you kidding? Does anyone out there in pharmaceutical fairyland realize how utterly ridiculous they sound trying to bury imbecilic disclaimer utterances like this in the middle of fantasy advertising film footage of joyful, beach-skipping, pool-jumping, exhilarated couples and families and pets?

Do you overpaid ad agency wackos think the whole world is stupid?

Surely you jest? I mean who in their right mind is going to run out and buy (or request an Rx for) your moronic brand name medication after one-tenth of a second of thought about the purposefully misleading messages you dare to flood the airwaves with? That’s like promising a pink elephant!

In case you haven’t noticed, this is 2016. We are far beyond such childish displays of intentionally deceptive, insulting, brain-wasting messages.

And your market research people are wrong. No one rushes to their pharmacy or doctor (or undertaker) requesting your stupid-named, stupidly-advertised, wildly over-priced brand because they identify with the actors and actresses and phony scripts in phony settings set to jubilant music with schmaltzy-voice over announcers rattling out disclaimer warnings like they were available ice cream toppings.

Let’s get rid of this nonsense in favor of reality and straightforward educational presentations. How about messages that reach out and grab?

Sorry, but I really don’t need to see animated intestines dancing on my TV screen accompanied by threats of death from constipation or diarrhea to appreciate the plights of those who suffer such inhumane ailments.

How refreshing would it be, instead, to see and hear advertising that teaches how to carefully question (and carefully listen to the answers provided by) my healthcare professionals?

scull and crossbones

It really IS time for pharma businesses to start acting and talking like responsible adults with more concern for the well-being of human beings than for lining their pockets with astronomically disproportionate salaries and for covering their butts with thinly disguised legal jargon . . . just in case their great products should fail. And don’t blame the government. We all know they are clueless. EXPLAIN government-mandated disclaimers. Don’t bury them.

Stop the foolishness. Speak the truth. Teach us. Show us. Educate us. Be specific, don’t gloss over. Use honest true facts, not make-believe charts and misleading visuals. Be the kinds of teachers you’d like to see your children have. INTEGRITY is the word! Now would you like to know how I REALLY feel? 😉

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