Nov 27 2016

The 2017 Journey To Discovery . . .

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“The real voyage to discovery

 

is not in having new landscapes,

 

baby-eyes

 

  but in having new eyes.”

— Marcel Proust

For your people to have “New Eyes,” they need only have new food for thought that fits and boosts the dynamics of their individual personalities.

  • This includes some effective but unobtrusive, practical stress management techniques they can take home, and a fresh perspective on how to revitalize often lazy or overkill communication skills.

  • The combination of strengthened self-control and ability to “come across” more effectively serves as the foundation for absorbing and applying new levels of leadership and competitive teamwork coaching.

All of that –and more– is delivered with the 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now! 

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

 

# # #

 

       Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

 

# # #

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Click Here to Comment On This Post

Oct 30 2016

UNTANGLING EMPLOYEE KNOTS

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“Employee Stress” Blocks Productivity, Vision, Focus & Health, which Costs Employers Over $300 Billion!

 What’s YOUR share?

 

OLYMPUS DIGITAL CAMERA

 

“UNTANGLING KNOTS”

 

When is a knot not a knot?  Stress is like that “eye of the beholder” thing. Twenty-five years, for instance, can be forever, or a blink, depend- ing on how we’ve chosen to experience it and how we choose to see it.

 

Sticking a thumb out to paint scenery isn’t the same as sticking it up to show approval, or down to show rejection, plugging it into a hole to stop a leak, or waving it to hitch a ride.

careers

Neither is twenty-five years of delivering mail the same as twenty- five years of raising a family, or hammering rocks OR tuning pianos, driving trucks, stuffing pickles into assembly-line jars, selling services to corporate muckity-mucks, doing heart transplants, being a techie, running a retail store… OR plucking escargot-bound snails off jagged rocks at low tide.

 

Yet, we humans do all of these things to earn a living and label them as stressful.

 

In fact, “most stressful” to you could well be “least stressful” to me, and vice versa. To you, twenty-five years could be an eternity of pain and anguish. To me, it might be a heartbeat of joy. Some may consider it a flash of fantasy.

 

stressed-cartoon

 

Or perhaps we’ve chosen to suffer what seems like a permanent backache, endless constipation, depression, addiction, or —the opposite— we’ve cultivated some ever-deepening smile wrinkles by choosing to foster a happy, healthy, productive work-and-home balance.

 

Every end result gives rise and a clue to the source and choices and choice reversals made or not made all along the way.

choice-cartoon

Where does CHOICE begin and end? Or does it? Maybe it’s an eternal blanket and functions only when we’re aware of its pervasiveness. Surely it doesn’t float innocuously to our shoulders from the heavens and plot to do us in, even as we sit stunned by its presence, and puzzled by its origin and intention.

 

But: VOILA! As truth will have it, stress doesn’t come from outside of us. It doesn’t come from other people or circumstances—or from our jobs!

 

All physical, mental, and emotional stress is inevitably the result of a choice we make or have once made (perhaps within this very minute… or a week, month, year, decade or lifetime ago!). So it’s fair to say we can stop blaming others and circumstances for having put us under stress. We have only ourselves to blame.

blame

But blame doesn’t get rid of stress and may even make it worse.

 

As we have championed ourselves to “bring it on,” we are equally well-equipped to “let it go.” We need only to:

A)  RECOGNIZE AND ACCEPT that it’s the result of a choice we just (or once) made,

 AND

B)  FOCUS OR REFOCUS OURSELVES on the most immediate split-second here-and-now minutes of our lives… our heartbeats, our pulses, our breathing.

 

When we pay attention to our breathing, our pulses, our heartbeats, we are returning our minds to this very minute, and every passing minute.

 

this-very-moment

 

Why does this matter? Because stress only exists in dwelling on a past moment (older than a minute, or even a few ticks)… or worrying about a future moment (more than seconds or minutes away) that hasn’t yet come—and may never come!

 

Simply being aware of this thinking is often enough to make the difference. If you’ve read this far and are not interested in more, at least be interested enough in helping your SELF by trying and practicing these “Are You Breathing?” steps. They work and they’re free!

 

# # #

 

Start 2017 SMART. 

 Start with THE 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now!

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

# # #

 

   Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

# # #

 

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

Click Here to Comment On This Post

Oct 05 2016

BREAKING NEWS . . .

Published by

Breaking Your Back?

 

Your Word?  Someone’s Heart?

 

Did you know “STRESS” costs employers over $300 Billion a year?

back-breaking-cartoon

After 35 years of teaching stress management to business and healthcare professionals, I believe ALL suffering comes from some form of self-induced stress. And studies I’ve seen show that more than 7 out of 10 doctors agree.

Stress does not come from outside sources. Nothing and no one can MAKE us stressful. Stress comes from INSIDE (and until it becomes negative stress, or DIS-stress, it’s not always bad; without positive stress, you’d fall out of your chair!)

Some of us clearly work too hard physically, and suffer physical consequences: backaches, headaches, pulled muscles, sore feet, cut and calloused hands, aching fingers, an increasingly-wrinkled brow –and of course more– can all take their toll. Ask any roofer!

  • We blame every thing and every body outside of ourselves all along the way, truly feeling like we are, in fact, “breaking our backs.”

between-a-rock-and-a-hard-place

  • Yet others of us may put ourselves in the mental/emotional stress-inducing position “between a rock and a hard place” when something happens (or fails to) that causes us to break our WORD.

But unlike the physical “break your back” labor, “breaking your word” is most often accompanied by tightened muscles, mental distractions, angry feelings, feelings of incompetence or inadequacy, emotional outbursts and mental stress, to name just a few symptoms.

  • Breaking someone’s HEART can be the most destructive stress of all — and especially if it comes packaged with either and/or both of the above circumstances.

Most human beings (and, I believe, many animals) have had their hearts broken somewhere along the path of life, and know that this is the most traumatizing of all experiences because it goes to the very core of every creature’s emotional existence. And it often triggers an avalanche of mental, emotional AND physical stress!

broken-heart

Regardless of the source we attribute to increased stress— whether physical, intellectual, or emotional– we often head for the nearest relief.

This runs the gamut between medicine cabinets, then drugstores (or dealers), alcohol, tobacco, fortune-tellers, natural healing practitioners, dieticians and chiropractors, primary care physicians, and hopefully, we avoid hospitals and surgery until next time.

BUT THE BOTTOM LINE is that:

A) Behavior is a choice! That choice can be the moment of upset, or the result of a choice made even years earlier. It is nonetheless, a choice. That being the case, it can be just as easy to make the choice –at the moment of upset– to NOT break your back, choose to NOT break your word, choose to NOT break a heart.

 

B) The “HOW-TO” of choosing to reverse direction to get better results dictates that your mind be in the present moment, not dwelling on anything more than a minute old (or a minute into the future). It can admittedly be difficult to conjure up present-moment awareness in the midst of trauma . . . unless you choose for it to be easy!

 

C) The best, easiest, most-effective way to choose a non-stress-imposing action or thought to eliminate or minimize the trauma of the moment is to first: be aware of and acknowledge your upset feelings, and remind yourself that you are choosing them, then: second…

 

D) Follow the simple, quick, discreet (the more you practice, the less noticeable) steps outlined HERE . Your persistence at doing this even for a minute, even while in a discussion, will calm your nervous system and send more oxygen to your brain. It works no matter what age, physical condition, or type of upset feelings.

 

MORE?

Give me a call. I run sessions like this by phone,

and in person with employee groups and teams

to help relieve the employer burden of paying

for the results of employee stress.

# # #

 

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

 

Click Here to Comment On This Post

Sep 26 2016

STOP “WISHING”!

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WISHING FOR CREATIVITY?

creativity-hands

Take this lesson from farmers:

Stop wishing and start cultivating!

  • If you truly seek or expect creativity (or crops)  to flourish—plan your objectives, strategies, and tactics… dig the soil, get rid of the rocks, add nutrients, plant seeds, provide water, allow for sunshine, and get rid of energy-draining weeds.

    farm

  • If of course you prefer fantasyland, go right ahead. But for your own wellbeing and those who live and work with you, don’t waste time looking for shortcuts, and don’t waste energy under some false pretense that you dwell in reality.

  • So, okay, you ARE serious about wanting to be more creative, and/or wanting to find more creative souls to support your quest, here are some tips I guarantee will kickstart your creative juices, or the talents of those to whom you delegate. And age is not a factor.

  • Study and practice stress management so your emotions, body and mind are better prepared to free up and stimulate creative deeds and thoughts that already exist. You may think you or someone else has no real creative skills, but the truth is that the talent IS there; it just may not have been productively stimulated. Learn how to use deep breathing to untangle your creative spirit.

  • deep-breath-dog

    Dismiss trivial, unimportant problems. Farmers don’t bother with stray pebbles. Stop torturing your mind. Simply learn to say to yourself: “Oh, well…” and then move on, when small things don’t go your way. Expectations, remember, breed disappointment.

  • Do things differently. If you wash your left side first when you shower, switch over to wash your right side first. Take a different road to work than you normally do, even if it means getting up a few minutes earlier. Notice what you see along the way. Force yourself out of bed one morning and watch the sun rise. Serious!

  • Take creativity trips and make creativity visits… fair grounds, animated movies, art and sculpture museums, a symphony instead of “Top 40,” a crafts show, daycare center or kindergarten, experimental theatre, an animal shelter, flower gardens, zoo, waterfalls, caverns, rivers, lakes, the ocean, a walk in the woods… ANY AND ALL with your eyes and ears and nose and tongue and fingertips alert to what’s new and different.study-people

  • OBSERVE people. Sit with a notebook in Grand Central or Union Station, or a sidewalk café, a high school or college sporting event you wouldn’t normally visit, a graveyard or cemetery, ask for a tour of your local fire department, or—if you’re really brave and have a strong stomach—a local jail. Visit a manufacturing plant… and observe and listen and absorb new images and thoughts and ideas.

  • Keep a journal for 3 weeks. Date each entry. Heading for left-hand page: “WHAT HAPPENED” and for facing right-hand page: “HOW I FELT.” Among other things, this helps improve your ability to separate fact from opinion. Can’t think of what to write? Then draw something. Spit on the page. Do SOMEthing each day!

  • All this is for openers. And completely up to you. But if you want more, let me know.

 

If you stumble and fall, get up.

Brush yourself off.

Think about what happened.

Adjust the process or steps you took.

Then do it again!

After all, your new found channels of

creativity could be birthing the next

“Nationwide is on your side” or “Got Milk?”

# # #

 

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

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Sep 17 2016

MARKETING’S MAGNIFICENT SEVEN…….

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IN SEVEN WORDS, WHO ARE YOU?

 

mirror-image

If you can’t answer that question for your SELF and

for the business you own or operate or represent,

odds are no one else can answer it either…

and it’s a good bet that things are

probably going nowhere fast!

 

Think about this:

With very rare exception, every great branding line, theme line, identification line, logo line, jingle line, motto, slogan,

and email “Subject” . . . is 7 words or less.

seven-cartoonThis is not to suggest that websites and online articles should be short. Remember, that just because you have great graphics to offer or viral- bound videos or Earth-shattering embedded links included doesn’t mean you can expect sales or even attention.

 

On the Internet,

content-king

Graphics may serve to attract attention, and maybe even stimulate desire, but words are what sell. Words bring about action. Words deliver satisfaction. Words alone can answer the only “radio station WII-FM question” every consumer has with every purchase:

 

wiifm

 

Successful exceptions to the 7-words-or-less identity formula are few and far between, and are usually the product of creative and manage- ment teams that work days on end —often weeks or months. The right words do not come easy, especially for those branding lines that succeed at breaking the 7-words rule of thumb.

 

Examples that come to mind are often created with intentional violation of limited word memorability by going way over the top (like the purposefully-long catchiness of ACE Hardware advertising phraseology and rhythm) . . . or by segueing a 7-words-or-less message directly into a memorable piece of music (like Farmers Insurance: “We are Farmers… dum, da, dum, dum, dum, dum, dum, dum”). Yes, and sometimes one small extra word will cut it: “Like a good neighbor, State Farm is there.”

 

But REALITY? Reality is that “7 words or less almost always work best” . . . which is why the challenge attached to coming up with those words is so daunting. It’s not a matter of going into a closet with an armload of junkfood, and emerging a couple of hours later with the “genius” one-liner.

question-mark

The kinds of 7-words-or-less combinations that work magic (“Do it!”, “I’m lovin’ it!”, “America runs on Dunkin’”, “Should I stay or should I go?”, “It’s in you!”, “Thank heaven for 7/11”,  “We’ll leave the light on for you”— Add your own!) are most often born only after weeks or months of studying the products, services, markets involved, and even then creating an innovative little twist on the most provocative way to represent the message.

 

Consider that it’s long been the ad agency absolute rule for successful drive-by billboards to max out at 7 words because more than 7 cannot typically be read and absorbed at parkway speed. The same is true for email subject lines. Here, by the way, in case you missed it, is a “Clear Channel” billboard with no words OR graphics… just their name on the “provider plate” at the bottom:

empty-billboard

 

Most ideal, of course, is:

A)  to have 7-words include the brand or company name (but it needs to be a natural fit; forcing it defeats the purpose), and/or

B) to use a (good taste) double entendre whenever possible, and

C) to, of course, rhyme when the occasion permits.

The trick is to make it all flow in a natural way… especially in the use of humor! When anything seems or feels forced, it defeats the purpose… and will usually backfire.

 

Here’s an assignment you can do, and grade yourself on: Carry a piece of paper with the first 7 words you can think of that describe your SELF and the first 7 words you can think of that best describe your business. Look at it every day for a week and as you do, edit it, change and substitute words. Keep at it even after you think you have an “Aha!”

 

(BUT BEFORE YOU KISS YOURSELF IN THE MIRROR BECAUSE YOU HAVE JUST PRODUCED BRILLIANCE, and just for curiosity, how do your two sets of words compare?)

 

baby-in-mirror

 

[Hint: You’ll wish you had done this pen to paper and kept each scribbled out version along the way. That scenario learning curve far surpasses electronic notepad use.]

 

MUCH more about all this in quick take-home thoughts that span decades of successful branding experiences can be found –no obligation, no tracking cookies, no arm-bending, no strings attached, no bombardment of followup emails, no deals— just good free input stuff at http://www.halalpiar.com/todays-branding-tip/

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

Click Here to Comment On This Post

Sep 04 2016

Just who do you think you are anyway?

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Today you are you,

 

that is truer than true.

 

There is no one alive

 

who is youer than you

 

— Dr. Seuss

Youer Than You

 

“Show me an authentic boss

                                                   

. . . I’ll show you a winning leader!”

 

Real. Actual. Genuine. Bona Fide. Not False or Imitation. “Honest-to-Goodness.” Being Exactly What is Claimed. Good Faith. Sincerity of Intention. Legitimate. “The Real Deal.”

 

 

     How many of these qualities do you carry in your pocket and empty onto the table when you’re talking, meeting, and dealing with others? How often? How influenced are you by good or bad moods? By past experiences or self-doubts? By your own past or present choices?

     Does it matter whether the “others” are customers, prospects, employees, associates, investors, or suppliers? Does it matter whether you’re on the phone, in person, texting or emailing?

     How much do incidents, environments, and issues beyond your control play a part?

     What is it that you are most afraid of having others you work with, or sell to, learn about the real you?

What’s in the back of your closet

that you’re choosing to put

in the front of your mind

that’s holding you back from

being the up-front person

you’ve always wanted to be?

    

     Have you made yourself be a victim of circumstances? Is this an identity you cling to?

     This is not some ridiculous Hollywood exposé, or some empty suit government or political probe. This is about you, your business, your daily performance, and the way you “come across” to others.

     Here’s why it matters. When you own or represent a business, the business is an extension of your ego. It is the career stage on which you have chosen to perform. Bowing Cat

     Depending on how true to character you allow yourself to be, and how persuasively you present yourself and ideas, your business will rise and fall with the curtain calls and appreciative audience applause.

     If you elect to play a hard-nosed character, and you’re convincing in that role, you will attract hard-nosed critics and audiences who may not hang around until intermission . . . or who are harder-nosed than you!

     I’m not suggesting you or I or any of us has the ability to simply turn the authenticity faucet on and become (now finally SAINT) Mother Teresa. But I am saying that we all have certain qualities of genuineness as human beings.

     Exercising these strengths of character (in spite of closed closets) will serve to free up unnecessarily-guarded business behaviors and–in the process–open opportunities we may never have thought possible.

     It’s a choice that I can encourage, but only you can make. I urge you to take the risk to rise above your past memories, your own doubts and show more customers, employees, and suppliers more of what the real you is all about. Let them see that they can trust your judgement and earn your confidence.

     You don’t have to “become one of the guys” to let others know that you possess compassion and humor alongside your insightful and visionary leadership. Hey, give it a try. You may even like your self better. Have fun!

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

 

 

 

 

 

 

 

 

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Aug 15 2016

Fewer than 10% of salespeople rise above the rubble!

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Only 10% of salespeople

                                                   

make more than 3 contacts

                                                         

with a prospective Customer.

 

 

sales contacts80% of sales are made

                                                               

on the 5th to 12th contact.

 

 

It doesn’t take a genius to figure out the message behind these stats from the National Sales Executive Association, as brought to the surface on LinkedIn by Douglas Green, National Field Market Manager, Healthcare at LanguageLine Solutions, Austin, TX.

 

Take the bitter pill! If you own or manage any part of a small or medium-size business, or if you are part of an individual or group professional practice, like it or not, you ARE a salesperson! If you can’t accept that and move forward, your business or practice won’t move forward. It is that simple.

So let’s explore this for a minute:

As a salesperson, what keeps you from making more than three contacts with a Customer or prospective Customer? What makes you stop short? Hint: It’s not likely to be the prospect or the circumstances. It’s your CHOICE — active or past– that’s holding you back!

If you’re so easily discouraged in representing your ideas/products/ services more than three attempts, imagine your credibility–never mind the credibility of your ideas/products/services–plummeting in the eyes of someone or group or entity after you’ve made only three attempts.

But whom, you may ask, wants to visit with someone five to twelve (12!!!) times to make a sale? A top performer, that’s who! The top performer you are capable of being, if you CHOOSE to be!

Frustration doesn’t fall from the sky and land on your shoulders. It’s something you intentionally or inadvertently CHOOSE.

 

Here’s a cage-rattler for you, from the good-fortune experiences I’ve had working with and learning from some of the world’s greatest salespeople: IT IS at least AS easy to choose to make the challenge of 5-12 contacts easy as it is to choose to make the challenge be hard.

And you must be lost in the Stone Age if you interpret “contact” or “visit” as a physical movement of your being back and forth to a prospect’s space. It’s true that physical back-and-forth trips may actually be called for in the case of high-ticket projects, but most of the time, contacts and visits take the form of phone calls, emails, text messages (when requested or agreed to ahead of time), or –Heaven Forbid!– a handwritten note or two (Huh? Handwritten?). Yes really! It’s all about Communication.

It should go without saying, but I’ll pop the comment in anyway: It’s not probable that 5-12 prospective Customer contacts will succeed if they constitute a bombardment or avalanche anymore than if they are as far apart in time as most dentist visits, so common sense must be paired with choosing persistence.

The bottom line: If you want to rise above the rubble, make a conscious choice to rise and a conscious choice to not be sidetracked.

 

Play the 10%-80% odds! Remember that Consistency Sells! And guess what else? Repetition of the benefits, repetition of the product or service brand image and brand message (including design and word ingredients), Repetition sells, repetition sells, repetition sells. Repetition sells, repetition sells, repe. . .

# # #

 Hal@BUSINESSWORKS.US        or comment below

Thanks for visiting. Go for your goals! God Bless You!

 Make today a GREAT Day for someone!

Click Here to Comment On This Post

Aug 03 2016

Not Leadership, Not Teamwork, Not Investors, Not…

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BOOST YOUR BUSINESS?

GROWTH BLOCKS

 

…STOP LOOKING OUT SIDE!

 

If you thought leadership, teamwork, investors or data-based analysis would boost your business into the spotlight, you’re probably wrong.

 

All of these are ingredients –that used wisely– can contribute to business success, but none will make the kind of difference that entrepreneurial thinking can deliver. This single quality offers the greatest success dynamic possible.

It is at the heart of all Internet, and tech innovation, as well as product and service-product development.

It is the cornerstone of all brick and mortar and service businesses. Yet it is most often overlooked, unacknowledged, intentionally disregarded, and seldom credited.

Creative ThinkingBut it is entrepreneurial thinking that ignites and electrifies all other business-boosting ingredients. Entrepreneurial thinking is what launches leadership, teamwork, investor support, and data-analysis meaningfulness into a flexible productivity orbit.

Entrepreneurial thinking is the funnel through which energy, enthusiasm, and reality must pass in order to lift a business enterprise off its feet.

Okay, so how does one acquire this magical capability? By nurturing free-spirited approaches to problem-solving.

Is this the same thing as “out-of-the-box” thinking? Not really:

Entrepreneurial thinking has no box to be out of.

It is unconfined to start with.

 

Sadly, not everyone understands it or has the wherewithal to coax it out onto center stage. Remember (especially academia!!), that entrepreneurship is an instinct — not a learned skill.

But if you are one of those who find this subject elusive, there are others –probably within your own circle of contacts– who readily exercise entrepreneurial thinking processes and who may find the opportunity to apply themselves to your pursuits in ways that prove personally rewarding to them, or at least tempting. You’ll never know unless you ask.

So use it, or find it, or buy it . . . nothing else can truly boost your business to where you think it deserves to be.

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

 

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Jul 22 2016

NEED A BOOST UP YOUR LADDER?

Published by

Boost Your

 

PERSONAL/PROFESSIONAL LIFE

 

and BUSINESS REVENUES NOW!

 

Image converted using ifftoany

 

Rapid results from your own private on-call,

national-awards expert, Hal Alpiar.  He

combines directly-related experience

with challenging creative solutions,

and the kind of motivation that best

fits your needs . . . you get realistic

affordable guidance with each step

up your ladder.


Call 931.854.0474 now

 

Schedule your 19-minute Q&A

courtesy call with Hal to decide if

you’re ready to move forward with

this kind of “strategic partnership”

that has helped thousands to

climb their ladders!

To save telephone time, you may

want to review this blog site first to

get a feel for Hal’s background

and coaching approach.

# # #

hal@businessworks.US

STRATEGY/CONTENT/CONNECTION

Coaching for Higher Branding Impact

——————-

Business Development/National-Awards/Record Client Sales

Personal & Professional Growth/Creative Entrepreneurial Thinking

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Jul 03 2016

4th of July Sparklers

Published by

Seeking sales fireworks?

                                      

Check your sparklers!

 

star rainbow

Business owners constantly want more sales results than they’re typically ready to put their shoulders to the wheel for, in terms of the marketing words (their “sparklers”) that they use.

The average response to meeting the need for coming up with the right sets of marketing words to represent business products, services, and ideas is a lazy one. Most small business owners, it seems, either wing it to save money, delegate it because they’re afraid of it or want to “give someone a chance”

. . . OR they hire some fancy high-priced group of self-proclaimed experts to get it done.

What works? None of the above.

When you wing it

. . .  it’s like not fastening the screws that hold your product parts together, or not providing the terms of the services you offer. It’s a great deal more than that because you’re dealing with peoples’ brains and that delicate experienced edge of psychological savvy mixed into the creative pot is what makes the difference.

You are not in business doing what you’re doing to be a great marketing writer any more than you’re in business to be a great lawyer or accountant (unless of course you’re a lawyer or accountant!).

So why waste time and energy (and ultimately money) trying to be something you’re not, when you have the option to be driving your business to a successful destination by applying your full resources to operations, finances and sales? Okay, so promise you won’t wing it, okay.

HAPPY FOURTH OF JULY WEEKEND!

HAPPY FOURTH OF JULY WEEKEND!

When you delegate it 

. . . you’ll hand it off to that assistant of yours . . . you know, the one who’s always writing some book, or poetry, or funny Facebook posts. When you delegate the task, regardless of what you think might be signs of talent rising up from someone on your staff, you should expect to get the inadequate results you will get.

I can assure you after seeing years’ worth of these dynamics, what you get back will simply not be professional enough a representation of your business strengths. Nor will it be put into the customer-benefits language you need in order to succeed at producing the sales results you seek.

What you get, in fact, could very well end up undermining your other sales-building efforts.

When you hire a fancy group

. . . an advertising or marketing or PR agency — you should know that this choice delivers about 85% odds that the group you hire will be very skilled at not letting you know that they are more preoccupied with winning themselves some type of marketing, advertising or PR award than they are with helping you make sales.

When “getting sales” is what’s important, being “pretty” and having the best designs don’t always count for much.

Odds are also that they will be fantastically talented at not letting on that they don’t really know how to help you make sales. Ask them if they’re willing to work on a expenses plus performance incentive basis. That question usually separates reality from fantasy.

"BREEZY" The Volunteer State's Cutest Patriot on Independence Day !

“BREEZY” The Volunteer State’s Cutest Patriot on Independence Day !

If the words you’re using don’t sparkle enough to spark action, find a wordsmith. Do some homework and scout around for an experienced individual who has a proven track-record in writing words that get sales results. Find someone who demonstrates interest in your business but not an “expert” at it. An expert writer is what you want.

You need fireworks? Start with someone who knows how to spark sales with “sparkler” words . . . words that attract attention, words that create interest, words that stimulate desire, words that bring about action, words that prompt satisfaction. Want an example? Go to: www.FEARLESStheMusical.com

FEARLESS Poster

“The price of freedom is eternal vigilance!” 

[Thomas Jefferson]

# # #

Hal@Businessworks.US    931.854.0474

 Open minds open doors.

Thanks for visiting. God Bless You.

God Bless America and America’s Troops.

Make today a GREAT day for someone!

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